Premier Retail has adapted its business well in response to the Coronavirus pandemic. This is evident in recent announcements made by the company where they revealed that they had a record breaking revenue growth over the past year.
Premier Retail advised that revenue growth globally hit 70 per cent for the 18 weeks ending in June 5 when compared to the same period last year. Overall, earnings before interest and tax for the 53 weeks to July 31st of $340 million to $360 million which is in the range of 82 per cent to 92 per cent more than the previous corresponding period which was $187 million.
The great result also prompted the company to announce an increase in profit guidance.
Premier Retail attributes the great result to a combination of factors which helped in navigate the very uncertain retail environment during Covid. Of key focus was a number of things including the integration of brands into the online website as well as in it’s bricks and mortar stores. Also, the company put a strong focus on it’s supply chain ensuring optimisation. Finally the last key focus point of the Premier Retail was to ensure it was about to agree to acceptable conditions with landlords during the pandemic.
Now out of the height of the pandemic, it’s many brands are continuing to perform strongly against other dominant competitors such as The Iconic. The Iconic is continuing to grow it’s presence in New Zealand and winning market share. Use a The Iconic promo code to save.